What Milind Soman Looks for in a Health Snacking Brand?

Introduction

There have been several fitness celebrities in India. However, Milind Soman is a different breed of athlete. 

At age 60, he participates in ultramarathons, swims in frozen rivers, and looks like he is younger than most people half his age. 

He has remained adamant over many decades in rejecting offers to endorse brands that deal with substances that do not align with what he believes in, such as alcohol, pan masala, and gambling.

When Milind Soman decided to be the face of Healthy Master, the health and nutrition world could hardly contain its excitement.

Why did he agree to the offer? Why does he believe in it to begin with?

Here are the answers.

Reasons why Milind Soman chose Healthy Master 

The reasons why Milind Soman chose Healthy Master include the following 

1. No shortcuts and No compromises 

The primary philosophy held by Milind Soman is straightforward: you cannot outpace a bad diet. This philosophy has been stated explicitly and formed the basis of his way of life. Hence, the first attribute he seeks from health companies is a commitment to not compromising on their ingredients.

Snack brands often employ tricks such as using refined flour (maida), palm oil, artificial colors, and preservatives, which lowers their cost but adversely impacts people's health. Consequently, there is no guarantee regarding the safety of their foods despite their nutritious-looking packaging.

On the contrary, the snacks produced by Healthy Master are free from maida, palm oil, and artificial preservatives. Moreover, their popular chips such as the Ragi Chips, Beetroot Chips, and Palak and Blackgram Chips are prepared through roasting or baking rather than being deep-fried. It is a brand that meets all Milind Soman's requirements.

2. Real ingredients

Open any store aisle today and you will find foods labeled as 'natural', 'fortified', 'power-packed', and 'immunity boosters' which contain sugar and additives in abundance. Milind Soman cannot stand fake foods. He likes the brands which do not lie on labels.

As he himself described the benefits of Healthy Master: "They have taken the snacks we love from our childhood days and made them healthy again through natural ingredients such as millets and baked grains."

This is quite important because millets like ragi (finger millet), jowar (sorghum) and bajra have been eaten in India since times immemorial. They have much more fiber, micronutrients and complexities than polished wheat or processed corn. 

And now Healthy Master is introducing its Millet Snacks range and Multi Millet & Palm Sugar cookies, combining taste and nutrition at once.

If you can find such food in your fridge or pantry, you may pay attention to that brand.

3. Consistency over crash diets 

In fitness and nutrition, one of the greatest fallacies that many tend to make is to pursue rapid results. Whether through crash diets, harsh detox, or 30-day fitness challenges, these strategies can provide the content needed for Instagram but seldom provide any real results.

Consistency, according to Milind Soman, is the key element to achieving fitness goals. In the same way that he does not subscribe to shortcuts at the gym, he equally dismisses such shortcuts where nutrition is concerned.

If he reviews a health snacking brand, his question is whether the products offered are suitable for regular use or just a sales gimmick.

This is precisely what Healthy Master represents – a brand created with regularity in mind.

The range of items offered by the brand includes khakhra, makhana, nuts, seeds, energy bars, and even baked millet snacks. This means that you can incorporate them at tea breaks, on your desk, in your child's lunchbox, or in your travel bag, even as post-exercise snacks.

These are not healthy foods consumed occasionally. They are healthy foods that fit into your daily routine even on a regular Tuesday.

Tarun Agrawal, Co-founder and CEO of Healthy Master, put it clearly: "Real health is built through small, consistent choices made every day." That is the same philosophy Milind Soman has lived by for decades.

4. Food that respects the body 

Not only Milind Soman emphasizes on physical fitness, he emphasizes on sustainable health. Brands that realize that health should be for people of all ages including kids, parents, grandparents, etc. attract him more than the rest.

One of the most noticeable similarities between Healthy Master and Milind Soman is their approach towards sustainability. Healthy Master was created by Shivali Garg due to her personal desire to create nutritious and healthy food products for her whole family, without any compromises whatsoever. Hence, the brand was initially created as a brand that can help families of any age.

Products offered by the brand reflect this concept perfectly. Beetroot Chips, which contain natural veggies, have become popular among both children and adults. Also, people working in offices enjoy Light and Crispy Chips Combinations as their mid-day snacks. 

In addition, Millets Crackers with Low Sodium, as stated by their customers' reviews, can be eaten by elderly people who have diabetes and high blood pressure.

5. A brand that starts the conversation 

This is something unique about Milind Soman as compared to other endorsers. Not only does he endorse a product but chooses to do so only when there is much more than just a product at stake.

Speaking about the association with the Healthy Master snack range, he never mentioned anything about flavoring and packaging. It was all about developing new healthy eating habits. "Real fitness requires consistency and not short cuts. You can't outrun your bad habits and especially a bad diet."

Healthy Master, on the other hand, has decided to position itself in conjunction with Milind Soman in a unique initiative known as "Ageless Energy," which aims to change snacking in India by presenting it not as a guilty pleasure but a way to stay energetic throughout life.

Also read: Best Health Snacking Brands in India

What does this mean for a customer? 

If you are trying to be healthier through diet and are not sure how to do that, look into what someone who really does that, for example, Milind Soman, eats. It is not only about the exercise regimen and the early morning runs but also about the foods he consumes.

A clean diet is not necessarily a plain and tasteless one. That is proved by the Healthy Master's range of products. Beetroot Chips with Chatpata Spice and Palak and Blackgram Chips with Spice Magic provide familiar Indian flavors but without the refined flour and frying. The Ragi Chips with Traditional Spice are quite recognizable, despite being healthy and providing you with fiber and micronutrients that you lack.

The solution to sweet tooth is Multi Millet and Palm Sugar Cookies made from palm sugar, which means no refined sugar. If you are trying to control your portions, try the combos from Healthy Master.

And the monthly pack of Snacks Buddy, which provides you with one healthy snack everyday, is precisely what you need to form an enduring habit change with minimum effort required on your part. No extreme diets. No fasts lasting 10 days.

This is the Milind Soman approach. Now packaged in a resealable pack.

The Bigger Picture - Why Brand Values Matter in Clean Eating? 

There are several reasons why Milind Soman's association with Healthy Master holds its weight in the market. Firstly, his 30 years of creating a genuine reputation by turning down tobacco and alcohol sponsors makes him more than a popular face. Moreover, he never hesitated to criticize fad diets. His authority was gained, not purchased, making any statement about this brand trustworthy.

It would be interesting to see what Shivali Garg, who is Founder and Chairperson of Healthy Master, would say about her collaboration with Milind Soman. She describes him saying: "Milind Soman embodies everything Healthy Master stands for: discipline, consistency and respect towards the body."

This philosophy is present at all levels in every aspect of Healthy Master's activity. Starting from product sourcing through manufacturing process and composition to final taste.

Conclusion

The five principles that Milind Soman believes are non-negotiable while choosing a health brand are as follows: never compromising on the quality of the ingredients used, favoring real food over the hype around it, practicality in using the food, catering to all ages, and having an agenda beyond mere sales.

Healthy Master fulfills each one of these principles. Regardless of whether you grab a bag of Ragi Chips to enjoy with your evening chai, include Palak Chips in your kid's tiffin box, or keep some millets handy in your office desk to maintain your concentration during long meetings, you make decisions that ensure good health in the long run.

Just like Milind Soman: Ageless, uncompromising, pure.

FAQ: 

Q1. Why did Milind Soman choose to be an ambassador for Healthy Master?

Milind Soman opted for Healthy Master due to the brand's commitment to three key aspects – clean eating, consistency, and no-compromises when it comes to nutrition. In addition, the products used by Healthy Master were real, including baked grains and millets, which resonated with Milind Soman.

Q2. Which health snacking brands does Milind Soman endorse?

Milind Soman prefers brands that use clean and real ingredients such as baked grains, millets, and others and stay away from products containing maida and palm oil.

Moreover, he does not prefer to endorse fast-acting brands but goes for daily consistency instead. Milind Soman refuses endorsements from tobacco, alcohol, and junk food brands.

Q3. How is Healthy Master different from other snacks?

Healthy Master offers baked and roasted products, free of maida, palm oil, and preservatives. The products include millet chips, ragi chips, makhana, and multigrain cookies that allow enjoying guilt-free healthy snacks on a daily basis.